Culture of Vitality

Culture of Vitality
Measure Baseline (2015) Current Target (2025) Trend Michigan Chart
Crime rate (per 1,000 people) 30 32 10

Rationale: Crimes are not only costly to the victims and families affected, but also on the community through lower property values and higher taxes. A crime rate of 10 would place Battle Creek in the 75th percentile of the top 10 safest cities. Source:

Low birth-weight babies Disaggregated 8.0% 10.4% 7.8%

Rationale: This is the median labor force participation rate among a set of nine Midwestern cities of comparable size, demographics, and education levels; it is also the rate seen statewide in 2010. Source: PolicyLink analysis of demographic data from the US Census.

White 7% 8% 7.1%
Black 12% 19.1% 14.4%
Latino N/A 7.4% 7.4%
All other races 3% 0% 8.1%
Homeownership Disaggregated 60% 60% 64%

Rationale: 64% is the national average for Homeownership Rate. As Battle Creek works to attract and retain millennials, and create a dynamic and progressive workforce, the target should reflect the national trend for housing this workforce. Source:,mi,calhouncountymichigan,US/AGE295217

White 65% 65% 76%
Black 41% 40% 42%
Latino 51% 60% 55%
American Indian or Alaskan Native 62% 55% 60%
Asian 63% 65% 58%
Some other race 48% 63% 53%
Two or more races 31% 30% 53%
Workers living in Battle Creek 27% 27% N/A
What does the data tell us?
  • A high share of youth are disconnected from work or school
  • Poverty is highest in northeastern neighborhoods
  • Many neighborhoods experienced increases in poverty
  • Half of the renters in the region are housing burdened

To learn more about Battle Creek’s Culture of Vitality, please see the “Connectedness” section of the Battle Creek Equity Profile.

Goals for Culture of Vitality:

For Battle Creek to thrive, we must embrace what makes our community special and nurture a culture that celebrates our city.
Specifically, we strive to:

  • Make Battle Creek a place where people choose to live, work, and play
Strategies & Tactics to achieve the goals:

Make Battle Creek a place where people choose to live, work and play:

  • Reinvigorate the physical and built environments
  • Promote Battle Creek
  • Create an active and lively downtown
  • Make our neighborhoods safe
  • Increase traffic to our community by holding well-attended community events
Initiatives and programs already in action (coming soon…)
New work being planned (coming soon…)
Partners in this space (coming soon…)


Quick Links:
Learn more about the measures…
Community resources…